What you'll learn

  • Leverage a brand as a significant corporate asset

  • Build your personal brand and expand your personal and professional network

  • Design brand strategy and manage brands for maximum value

  • Understand how to establish brands that resonate with today's consumers

Course description

Consumer brands are one of the most valuable sources of sustainable competitive advantage, but managing brands and achieving their full potential has never been more difficult. Today's consumers are increasingly diverse, are skeptical of marketing, and are empowered by digital technologies that easily connect them to others who share their tastes. To leverage that advantage, brand managers must be able to strengthen their brand through stories that spark conversations—capturing attention, generating engagement, and providing relevant meaning.

Through a rich learning experience that includes faculty presentations, interactive case study discussions in the classroom and in small groups, reflective exercises, and an expert panel from leading global consumer packaged good companies, you and an exceptional group of peers will explore diverse aspects of branding today.

You may also like

Online Live

To be a high-potential, emerging leader one must have the skillsets to gain influence and increase impact across an organization. Explore how to put theory into action, improve colleagues' perceptions and collaborate more effectively.

Price
$5,750
Duration
14 weeks long
Registration Deadline
Starts Jan 7
In-Person

Become a motivational leader who can overcome today’s tough challenges and maximize the value of your company’s biggest asset: its people.

Price
$17,500
Duration
6 days long
Registration Deadline
Starts Mar 9
In-Person

Build a plan to lead with lasting impact and make the most of your talents in driving innovation, change, and growth.

Price
$13,500
Duration
5 days long
Registration Deadline
Starts Mar 3